I assume you have done an analysis to determine if you would increase overall revenue via % players who are members if fee schedule reduced to the $20 or even $15? Are you sure $25 is the "sweet spot"? Personally I'll probably pay the $25 but I haven't yet. I would not have paused if it were $15 and would likely have paid within the 1st weeks for $20. Maybe my anecdotal experience could inspire a brief survey to identify behavior patterns of the players to help guide you in finding the "sweet spot" for the fee?
"Joshua Hayden"