Harijan wrote:I do not disagree, but corporations are driven by the need to be profitable, and at some point non-consumption business models are more profitable that consumption business models. When we hit that point (like what is currently happening in the energy industry) then the industry shifts to net-zero consumption. We cannot say corporations are greedy profit whores and then ignore the logical conclusion that sooner or later profit whores will shun consumption because it is too expensive.
i dont disagree with this, but non consumption models are necesarily driven by opposition to current models, because many of things arent necesarily easy to spot. I mean yes if you use things indefinently bad things are going to happen, but thats not specific enough. these models will only be generated if its assumed the potential profit from them in the long run will be beneficial because shareholders will in the long run not take possiblity of lost profits over possiblity of new profits gained.
The reason why alternative fuels are being discussed so much is because companies are figuring out they can corner the market if they get on to them first and because there is enough of a public understanding that something must be done. Companies still wouldnt make the jump if they werent finding profits in the new ventures though. Jobs at the top just arent that secure to make long range thikning profitable without some assurance of financial windfall.
