Arizona vs. Illegal Aliens
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Re: Arizona vs. Illegal Aliens
Here is the specific VALS breakdown into which NPR has segmented the US population. The ones highlighted in red are the specific personality types NPR and Pacifica attempts to program toward. The ones highlighted in blue are the specific personality types FOX attempts to program toward. (as far as I'm aware only NPR, Pacifica and FOX uses VALS)
Naturally, if you are in one of these personality types you will adamantly decry that such targeting is occurring - that you are uniquely privy to unbiased and accurate information - because you are in the petrie dish looking up, not visa versa.
Believers (16% of US Population) - religious conservatives with moderate incomes ... prioritize community and family ... soft-spoken, restrained
Achievers (14% of US Population) - white collar workers with no university degree but higher income levels - materialistic, like to have the latest consumer electronics and keep up with the Joneses ... politically conservative ... loud, want to tell you what they think
Strivers (12% of US Population) - blue collar workers with no university degree and lower income levels; often frustrated/insecure - feel life has given them a "raw deal" ... usually politically left-leaning
Experiencers (13% of US Population) - single people under 35 with belief systems in transition
Makers (12% of US Population) - rural conservatives, often libertarian oriented, frequently self-employed
Strugglers (10% of US Population) - women 55+ with low income / single African-American females 18+
Actualizers (12% of US Population) - tend to be married but have no children or small families, higher income levels, subconscious guilt for various social injustices they perceive
Fulfilleds (10% of US Population) - white collar workers with strongly held beliefs and moderate dissatisfaction with "the status quo", left-oriented mindset
Others (1% of US Population) - everyone who can not be categorized
Naturally, if you are in one of these personality types you will adamantly decry that such targeting is occurring - that you are uniquely privy to unbiased and accurate information - because you are in the petrie dish looking up, not visa versa.
Believers (16% of US Population) - religious conservatives with moderate incomes ... prioritize community and family ... soft-spoken, restrained
Achievers (14% of US Population) - white collar workers with no university degree but higher income levels - materialistic, like to have the latest consumer electronics and keep up with the Joneses ... politically conservative ... loud, want to tell you what they think
Strivers (12% of US Population) - blue collar workers with no university degree and lower income levels; often frustrated/insecure - feel life has given them a "raw deal" ... usually politically left-leaning
Experiencers (13% of US Population) - single people under 35 with belief systems in transition
Makers (12% of US Population) - rural conservatives, often libertarian oriented, frequently self-employed
Strugglers (10% of US Population) - women 55+ with low income / single African-American females 18+
Actualizers (12% of US Population) - tend to be married but have no children or small families, higher income levels, subconscious guilt for various social injustices they perceive
Fulfilleds (10% of US Population) - white collar workers with strongly held beliefs and moderate dissatisfaction with "the status quo", left-oriented mindset
Others (1% of US Population) - everyone who can not be categorized
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
Re: Arizona vs. Illegal Aliens
I will now proceed to categorize various posters based on the limited information I know about them:
thegreekdog - Experiencer
jimboston - Achiever
tzor - Believer
player1234 - Actualizer
PhattScotty - Experiencer
b.k. barunt - Maker
Woodruff - Other
The VALS system is replicated in other countries, as well, for popular agitation and can be used as an effective psychological force multiplier during periods of exigency or hyperreal political transition. Naturally, of course, the personality definitions are unique to the United States and VALS-equivalencies in other countries use different framing mechanisms based on the peculiar situations of each nation.
thegreekdog - Experiencer
jimboston - Achiever
tzor - Believer
player1234 - Actualizer
PhattScotty - Experiencer
b.k. barunt - Maker
Woodruff - Other
The VALS system is replicated in other countries, as well, for popular agitation and can be used as an effective psychological force multiplier during periods of exigency or hyperreal political transition. Naturally, of course, the personality definitions are unique to the United States and VALS-equivalencies in other countries use different framing mechanisms based on the peculiar situations of each nation.
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
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PLAYER57832
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Re: Arizona vs. Illegal Aliens
saxitoxin wrote:player1234 - Actualizer
.
Umarried, few children, high income? guilty? Seriously?
P.S. I don't decry the concept of the VAL system (as you described it.. I am not familiar with details). In fact, they would be idiotic not to try to target groups.
However, you say a lot by grouping "Pacifica Radio" with NPR. "Pacifica Radio" is absolutely left-wing, fully admits it. NPR, by contrast strives for not necessarily absolute neutrality, but to go more in depth, and to try to cover multiple sides of every issue, so that each story is not necessarily multi-sided, but overall they try to be as objective as possible. Also, they are repeatedly cited by independent sources as being objective.
Re: Arizona vs. Illegal Aliens
This is the VALS-equivalency in Canada, though it's for purposes other than broadcast programming - more insidious purposes if it's possible to be more insidious than mass communications. You'll notice some personality types almost mirror the Americans, with one or two significant differences (compare Achievers to Movers) while Strivers exist in both countries under the exact same label.
Pioneers (12% of Canada population) - often live in prairie provinces, skeptical of Ottawa, libertarian-oriented, monarchists, middle incomes
Seekers (16% of Canada population) - immigrants and people under 35, attempting to frame a worldview
Movers (14% of Canada population) - early adopters ... materialistic, want the latest of everything ... left oriented mindset, moderately republican/anti-monarchist ... higher incomes
Founders (16% of Canada population) - reside primarily in Ontario, Quebec and Maritimes, moderately left-oriented mindset, married with family, self-assured with strongly held beliefs
Outsiders (6% of Canada population) - immigrants, First Nations, Muslims and francophones, feel disenfranchised, angry, lower income brackets, though often better educated
Watchers (13% of Canada population) - feel insecure in self, community; often middle-income and center-oriented - not being pulled strongly to the left or to the right, usually married with families
Strivers (15% of Canada Population) - blue collar workers with no university degree and lower income levels; feel life isn't fair; likely to sway either left or right
Others (8% of Canada population) - uncategorized
Pioneers (12% of Canada population) - often live in prairie provinces, skeptical of Ottawa, libertarian-oriented, monarchists, middle incomes
Seekers (16% of Canada population) - immigrants and people under 35, attempting to frame a worldview
Movers (14% of Canada population) - early adopters ... materialistic, want the latest of everything ... left oriented mindset, moderately republican/anti-monarchist ... higher incomes
Founders (16% of Canada population) - reside primarily in Ontario, Quebec and Maritimes, moderately left-oriented mindset, married with family, self-assured with strongly held beliefs
Outsiders (6% of Canada population) - immigrants, First Nations, Muslims and francophones, feel disenfranchised, angry, lower income brackets, though often better educated
Watchers (13% of Canada population) - feel insecure in self, community; often middle-income and center-oriented - not being pulled strongly to the left or to the right, usually married with families
Strivers (15% of Canada Population) - blue collar workers with no university degree and lower income levels; feel life isn't fair; likely to sway either left or right
Others (8% of Canada population) - uncategorized
Last edited by saxitoxin on Fri Jul 09, 2010 6:49 pm, edited 4 times in total.
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
Re: Arizona vs. Illegal Aliens
PLAYER57832 wrote:saxitoxin wrote:player1234 - Actualizer
.
Umarried, few children, high income? guilty? Seriously?
P.S. I don't decry the concept of the VAL system (as you described it.. I am not familiar with details). In fact, they would be idiotic not to try to target groups.
However, you say a lot by grouping "Pacifica Radio" with NPR. "Pacifica Radio" is absolutely left-wing, fully admits it. NPR, by contrast strives for not necessarily absolute neutrality, but to go more in depth, and to try to cover multiple sides of every issue, so that each story is not necessarily multi-sided, but overall they try to be as objective as possible. Also, they are repeatedly cited by independent sources as being objective.
Gang, above is a great example of what I was talking about when I said:
Naturally, if you are in one of these personality types you will adamantly decry that such targeting is occurring - that you are uniquely privy to unbiased and accurate information - because you are in the petrie dish looking up, not visa versa.
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
- jimboston
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Re: Arizona vs. Illegal Aliens
saxitoxin wrote:Achievers (14% of US Population) - white collar workers with no university degree but higher income levels - materialistic, like to have the latest consumer electronics and keep up with the Joneses ... politically conservative ... loud, want to tell you what they think [/color]
Saxi, I can't be bothered to verify your info... but assuming it is accurate (which seems reasonable) then I believe your classification of me is fairly accurate.
The only error (as it relates to me) is that I do have a University Degree. I did not see a category that more closely matches my personality aside from that note.
I would slightly disagree with the term 'conservative'... as I consider myself more Libertarian minded, especially on social issues. However... if you are far left, then us conservatives/libertians look pretty much the same. (Think of how polygons is Flatland all look similiar from a distance.)
Interestingly though, I do like NPR at times... aside from hearing what 'the other side' has to say, the local station here has some non-political programming that is entertaining as well.
Of course it doesn't take much to entertain a rabbit, does it?
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PLAYER57832
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Re: Arizona vs. Illegal Aliens
saxitoxin wrote:PLAYER57832 wrote:saxitoxin wrote:player1234 - Actualizer
.
Umarried, few children, high income? guilty? Seriously?
P.S. I don't decry the concept of the VAL system (as you described it.. I am not familiar with details). In fact, they would be idiotic not to try to target groups.
However, you say a lot by grouping "Pacifica Radio" with NPR. "Pacifica Radio" is absolutely left-wing, fully admits it. NPR, by contrast strives for not necessarily absolute neutrality, but to go more in depth, and to try to cover multiple sides of every issue, so that each story is not necessarily multi-sided, but overall they try to be as objective as possible. Also, they are repeatedly cited by independent sources as being objective.
Gang, above is a great example of what I was talking about when I said:
Naturally, if you are in one of these personality types you will adamantly decry that such targeting is occurring - that you are uniquely privy to unbiased and accurate information - because you are in the petrie dish looking up, not visa versa.
Except, apparently you failed to read what I said. I did not dispute the classification system, definitly not the idea of targeted classifications. It's just that I am married, have 4 kids, am not of high income, and... don't feel guilty. That last bit you can claim I "am denying" (and, I cannot prove otherwise). However, the rest is just factually incorrect.
Re: Arizona vs. Illegal Aliens
PLAYER57832 wrote:saxitoxin wrote:PLAYER57832 wrote:saxitoxin wrote:player1234 - Actualizer
.
Umarried, few children, high income? guilty? Seriously?
P.S. I don't decry the concept of the VAL system (as you described it.. I am not familiar with details). In fact, they would be idiotic not to try to target groups.
However, you say a lot by grouping "Pacifica Radio" with NPR. "Pacifica Radio" is absolutely left-wing, fully admits it. NPR, by contrast strives for not necessarily absolute neutrality, but to go more in depth, and to try to cover multiple sides of every issue, so that each story is not necessarily multi-sided, but overall they try to be as objective as possible. Also, they are repeatedly cited by independent sources as being objective.
Gang, above is a great example of what I was talking about when I said:
Naturally, if you are in one of these personality types you will adamantly decry that such targeting is occurring - that you are uniquely privy to unbiased and accurate information - because you are in the petrie dish looking up, not visa versa.
Except, apparently you failed to read what I said. I did not dispute the classification system, definitly not the idea of targeted classifications. It's just that I am married, have 4 kids, am not of high income, and... don't feel guilty. That last bit you can claim I "am denying" (and, I cannot prove otherwise). However, the rest is just factually incorrect.
Gang, notice how the subject - even though I bolded an applicable section - is cognitively incapable of processing it? This gets back to the petrie dish analogy I mentioned earlier.
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
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PLAYER57832
- Posts: 3085
- Joined: Fri Sep 21, 2007 9:17 am
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Re: Arizona vs. Illegal Aliens
saxitoxin wrote:PLAYER57832 wrote:saxitoxin wrote:PLAYER57832 wrote:saxitoxin wrote:player1234 - Actualizer
.
Umarried, few children, high income? guilty? Seriously?
P.S. I don't decry the concept of the VAL system (as you described it.. I am not familiar with details). In fact, they would be idiotic not to try to target groups.
However, you say a lot by grouping "Pacifica Radio" with NPR. "Pacifica Radio" is absolutely left-wing, fully admits it. NPR, by contrast strives for not necessarily absolute neutrality, but to go more in depth, and to try to cover multiple sides of every issue, so that each story is not necessarily multi-sided, but overall they try to be as objective as possible. Also, they are repeatedly cited by independent sources as being objective.
Gang, above is a great example of what I was talking about when I said:
Naturally, if you are in one of these personality types you will adamantly decry that such targeting is occurring - that you are uniquely privy to unbiased and accurate information - because you are in the petrie dish looking up, not visa versa.
Except, apparently you failed to read what I said. I did not dispute the classification system, definitly not the idea of targeted classifications. It's just that I am married, have 4 kids, am not of high income, and... don't feel guilty. That last bit you can claim I "am denying" (and, I cannot prove otherwise). However, the rest is just factually incorrect.
Gang, notice how the subject - even though I bolded an applicable section - is cognitively incapable of processing it? This gets back to the petrie dish analogy I mentioned earlier.
Except, oh logic master, you are creating a logical fallicy. You claim I belong to a group that included umarried people, those with few kids, of high income. I don't fit those particular criteria. I make no claim to "special information".
As for NPR and Pacifica radio, those are not my definitions and its hardly any "secret information" to which I am privvy. Pacifica is proud of being left wing and people listen to it because it is left wing. NPR tries to be objective, is recognized by outside entities as that. Family Life, by contrast, is quite proud to represent conservative Christianity. Fox, its owners/originators state was designed to address more conservative concerns, though a lot of listeners feel they are more objective than other sources. That you failed to clarify something doesn't make it "special knowledge". It just means you were a tad lazy.
Last edited by PLAYER57832 on Sat Jul 10, 2010 11:50 am, edited 1 time in total.
Re: Arizona vs. Illegal Aliens
PLAYER57832 wrote:Except, oh logic master, you are creating a logical fallicy. I never claimed superiority or "special knowledge" or denied anything (except the guilt part). I simply said that you have your facts wrong.... and, in this case, I have mentioned multiple kids, being married, and rather made it plain I am not of high income.
I do listen to NPR, probably am of their target audience, but I don't match the criteria you put forward above.
Saxi was speaking with the gang, not with Player57832. Thanks!
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
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PLAYER57832
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Re: Arizona vs. Illegal Aliens
saxitoxin wrote:PLAYER57832 wrote:Except, oh logic master, you are creating a logical fallicy. I never claimed superiority or "special knowledge" or denied anything (except the guilt part). I simply said that you have your facts wrong.... and, in this case, I have mentioned multiple kids, being married, and rather made it plain I am not of high income.
I do listen to NPR, probably am of their target audience, but I don't match the criteria you put forward above.
Saxi was speaking with the gang, not with Player57832. Thanks!
Logical fallicies are not restricted to target audiences, as you have made plain.
Re: Arizona vs. Illegal Aliens
PLAYER57832 wrote:saxitoxin wrote:PLAYER57832 wrote:Except, oh logic master, you are creating a logical fallicy. I never claimed superiority or "special knowledge" or denied anything (except the guilt part). I simply said that you have your facts wrong.... and, in this case, I have mentioned multiple kids, being married, and rather made it plain I am not of high income.
I do listen to NPR, probably am of their target audience, but I don't match the criteria you put forward above.
Saxi was speaking with the gang, not with Player57832. Thanks!
Logical fallicies are not restricted to target audiences, as you have made plain.
Can someone unplug her?
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
- King Doctor
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Re: Arizona vs. Illegal Aliens
PLAYER57832 wrote:Logical fallicies are not restricted to target audiences, as you have made plain.
His experiment has made that abundantly clear, I anticipate that it will be published in the Lancet before October is out.
The demonstration was clinical in its execution; he spoke to you, you made a logical fallacy in your response to him, and I have observed it (and then judged you because of it). Ergo, flaws in logic are not restricted to the notice of the intended recipient.
Your Petri-dish wrigglings have been most informative. The medical community thanks you.
- Baron Von PWN
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Re: Arizona vs. Illegal Aliens
saxitoxin wrote:I will now proceed to categorize various posters based on the limited information I know about them:
thegreekdog - Experiencer
jimboston - Achiever
tzor - Believer
player1234 - Actualizer
PhattScotty - Experiencer
b.k. barunt - Maker
Woodruff - Other
The VALS system is replicated in other countries, as well, for popular agitation and can be used as an effective psychological force multiplier during periods of exigency or hyperreal political transition. Naturally, of course, the personality definitions are unique to the United States and VALS-equivalencies in other countries use different framing mechanisms based on the peculiar situations of each nation.
Place me! place me! (in the Canadian one of course)
Re: Arizona vs. Illegal Aliens
Baron Von PWN wrote:saxitoxin wrote:I will now proceed to categorize various posters based on the limited information I know about them:
thegreekdog - Experiencer
jimboston - Achiever
tzor - Believer
player1234 - Actualizer
PhattScotty - Experiencer
b.k. barunt - Maker
Woodruff - Other
The VALS system is replicated in other countries, as well, for popular agitation and can be used as an effective psychological force multiplier during periods of exigency or hyperreal political transition. Naturally, of course, the personality definitions are unique to the United States and VALS-equivalencies in other countries use different framing mechanisms based on the peculiar situations of each nation.
Place me! place me! (in the Canadian one of course)
SEEKER
in caveat, I don't know anyone IRL on CC - except the two people who came to my XMas orgy last year - so these are no better than wild guesses on my part and may, in many instances, be dagburned wrong
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
Re: Arizona vs. Illegal Aliens
The rantings of another Freud who has it all wrong.
- Phatscotty
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Re: Arizona vs. Illegal Aliens
saxitoxin wrote:Remarkably Jim is right about NPR and, unremarkably, Player is wrong.
NPR uses a programming model called VALS ... it stands for "Values and Lifestyle [something]"; it was the alternate programming methodology created by public radio in the USA in '70's when they were in the shitter versus mega-corporate radio. Where commercial radio programs based on gender / ethnicity / age, VALS programs based on perceptual worldview that crosses demographic categories, this necessarily requires programming designed for specific ideological peculiarities.
In commercial radio, if you want a radio station that reaches 18-35 year old African-American males you will program a Hip-Hop and Urban format. If you want a radio station that reaches 35-54 year old white males you will program a conservative Talk format. If you want a radio station that reaches 25-45 year old white women you will program Hot AC or AC or Soft Rock.
In the VALS model, programming is targeted to ideological worldview by segmenting the population into one of 8 personality types: Believers, Achievers, Strugglers, Experiencers, Makers, Achievers, Actualizers and Fulfilleds. NPR and Pacifica Radio (Saxi listens to the latter) specifically targets Actualizers and Fulfilleds. The Actualizers and Fulfilled personality models tend to correlate to US mainstream center-left orientation.
FOX News was one of the first non-public media outlets to also adopt the VALS model, though in their case they target Experiencers, Achievers and Believers. These personality types tend to correlate to US mainstream center-right orientation.
The entire funding/programming model of NPR and Pacifica Radio is based on providing center-left oriented programming. It's not a conspiracy, it's just their marketing paradigm. However, to suggest they're somehow unbiased or moderate or some golden ombudsman of impartiality is patently absurd. Sit through even one strategic planning session for just a local NPR affiliate and you'll hear very specific discussion about VALS and targeting a "progressive consumer" demographic.
May I ask when/where/how you learned of this specific info?
Re: Arizona vs. Illegal Aliens
Phatscotty wrote:saxitoxin wrote:Remarkably Jim is right about NPR and, unremarkably, Player is wrong.
NPR uses a programming model called VALS ... it stands for "Values and Lifestyle [something]"; it was the alternate programming methodology created by public radio in the USA in '70's when they were in the shitter versus mega-corporate radio. Where commercial radio programs based on gender / ethnicity / age, VALS programs based on perceptual worldview that crosses demographic categories, this necessarily requires programming designed for specific ideological peculiarities.
In commercial radio, if you want a radio station that reaches 18-35 year old African-American males you will program a Hip-Hop and Urban format. If you want a radio station that reaches 35-54 year old white males you will program a conservative Talk format. If you want a radio station that reaches 25-45 year old white women you will program Hot AC or AC or Soft Rock.
In the VALS model, programming is targeted to ideological worldview by segmenting the population into one of 8 personality types: Believers, Achievers, Strugglers, Experiencers, Makers, Achievers, Actualizers and Fulfilleds. NPR and Pacifica Radio (Saxi listens to the latter) specifically targets Actualizers and Fulfilleds. The Actualizers and Fulfilled personality models tend to correlate to US mainstream center-left orientation.
FOX News was one of the first non-public media outlets to also adopt the VALS model, though in their case they target Experiencers, Achievers and Believers. These personality types tend to correlate to US mainstream center-right orientation.
The entire funding/programming model of NPR and Pacifica Radio is based on providing center-left oriented programming. It's not a conspiracy, it's just their marketing paradigm. However, to suggest they're somehow unbiased or moderate or some golden ombudsman of impartiality is patently absurd. Sit through even one strategic planning session for just a local NPR affiliate and you'll hear very specific discussion about VALS and targeting a "progressive consumer" demographic.
May I ask when/where/how you learned of this specific info?
When you enter surgery, it's not enough simply to know where your patient's organs and major life systems are located. You need to have an intimate understanding of how each functions, how it interacts with others to make the body work.
Though the leg is far removed from the head, cutting the femoral artery will cause the patient to quickly bleed out, resulting in brain death. The brain can be destroyed without ever cracking the skull.
Pack Rat wrote:if it quacks like a duck and walk like a duck, it's still fascism
viewtopic.php?f=8&t=241668&start=200#p5349880
- Phatscotty
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Re: Arizona vs. Illegal Aliens
saxitoxin wrote:Phatscotty wrote:saxitoxin wrote:Remarkably Jim is right about NPR and, unremarkably, Player is wrong.
NPR uses a programming model called VALS ... it stands for "Values and Lifestyle [something]"; it was the alternate programming methodology created by public radio in the USA in '70's when they were in the shitter versus mega-corporate radio. Where commercial radio programs based on gender / ethnicity / age, VALS programs based on perceptual worldview that crosses demographic categories, this necessarily requires programming designed for specific ideological peculiarities.
In commercial radio, if you want a radio station that reaches 18-35 year old African-American males you will program a Hip-Hop and Urban format. If you want a radio station that reaches 35-54 year old white males you will program a conservative Talk format. If you want a radio station that reaches 25-45 year old white women you will program Hot AC or AC or Soft Rock.
In the VALS model, programming is targeted to ideological worldview by segmenting the population into one of 8 personality types: Believers, Achievers, Strugglers, Experiencers, Makers, Achievers, Actualizers and Fulfilleds. NPR and Pacifica Radio (Saxi listens to the latter) specifically targets Actualizers and Fulfilleds. The Actualizers and Fulfilled personality models tend to correlate to US mainstream center-left orientation.
FOX News was one of the first non-public media outlets to also adopt the VALS model, though in their case they target Experiencers, Achievers and Believers. These personality types tend to correlate to US mainstream center-right orientation.
The entire funding/programming model of NPR and Pacifica Radio is based on providing center-left oriented programming. It's not a conspiracy, it's just their marketing paradigm. However, to suggest they're somehow unbiased or moderate or some golden ombudsman of impartiality is patently absurd. Sit through even one strategic planning session for just a local NPR affiliate and you'll hear very specific discussion about VALS and targeting a "progressive consumer" demographic.
May I ask when/where/how you learned of this specific info?
When you enter surgery, it's not enough simply to know where your patient's organs and major life systems are located. You need to have an intimate understanding of how each functions, how it interacts with others to make the body work.
Though the leg is far removed from the head, cutting the femoral artery will cause the patient to quickly bleed out, resulting in brain death. The brain can be destroyed without ever cracking the skull.
way cool
- thegreekdog
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Re: Arizona vs. Illegal Aliens
I hope to always be an experiencer (not just because I would like to stay under 35 years of age my whole life, but peoples' beliefs should change on an ongoing basis).
