Your thoughts on the Brights' movement?

The organization has been around for a little while and caused a little stir when it first started. If you are unfamiliar with it, here's a link to the homepage.
The brights started out as an attempt to remove the negative connotation from the term "atheist," similar to what has been done with "gay" and such. The fuss, of course, comes over the choice of nomenclature. "Bright" may be taken as arrogant as it can imply that those not involved are dim. This, obviously, is not the intent, but it's not difficult to see where the opinion comes from. I side with Dennet's view on the whole thing, plus, I'm not clever enough to come up with a better name. Really, I don't have a problem with "atheist," but I'm curious to see if the connotation can be shifted.
I apologize if this is slightly US-centric... I can't really say much about the connotations of words in other countries.
The brights started out as an attempt to remove the negative connotation from the term "atheist," similar to what has been done with "gay" and such. The fuss, of course, comes over the choice of nomenclature. "Bright" may be taken as arrogant as it can imply that those not involved are dim. This, obviously, is not the intent, but it's not difficult to see where the opinion comes from. I side with Dennet's view on the whole thing, plus, I'm not clever enough to come up with a better name. Really, I don't have a problem with "atheist," but I'm curious to see if the connotation can be shifted.
I apologize if this is slightly US-centric... I can't really say much about the connotations of words in other countries.