During my pre-New Year booze shopping/tasting I compared two brands of Scotch: Ballantine's and White Horse. I drink rarely and I hardly consider myself to be an expert on whiskey, but I was still suprised with the fact that White Horse (bitter and horrible) is 25% more expensive then Ballantine's (on the sweet side and tasty).
Is the any drinkers or Scotts here who can explain this to me?