The Official "What the...?" Thread

Found something wonderfully strange in your travels? Something beyond your comprehension? Something out of the ordinary that leaves you wondering "What the...?"?
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Here's one to start you all off. It's the next name for the Social Lounge III:
"What the...?"
Post here

Here's one to start you all off. It's the next name for the Social Lounge III:

"What the...?"