mrswdk wrote:You mean, all data collected by the Big Five is controlled by the Big Five.
Google and Facebook control some data. Government agencies and universities control other data. Most of the Big Five’s data isn’t useful for anything other than marketing. So why is it scary that they have it?
Data collection is just the tip of the iceberg.
The control of data flow is another major component. If Google wants to make your company invisible, it is, and all the "Search Engine Optimization" tricks on the planet won't make it rise to on anyone's search. We trust that Google is a fair and impartial judge of what sites are relevant to your search, but is it? I certainly don't know for sure. And even if it is a fair and impartial judge
right now, will it still be such tomorrow? History suggests that all power will eventually be abused. Even if something is not being abused
right now, that doesn't necessarily mean you can ignore the danger.
Ownership is another problem. Every worthwhile new innovation is bought up by one of the big 5. Does that mean there will be no more players at the big boys' table? If you start a tech company, if it's any good it will be bought out from under you. That might be great for you; not so great for people who believe competition is the key to customer satisfaction. If your company is NOT bought up, or you refuse to sell, will you be made invisible (see previous paragraph)?
Did you even read the article?