$25 for us Rich americans isn't that much, but for those super poor people in the 3rd world countries, $25 is like a years pay for them. That's just not fair. I think the cost of premium should be changed to be $25 worth of goods and services etc. So the poor countries premium only costs $2.
Also, some people won't be on for a year. How about selling it by the month? Say...$3 per month. $2/month is $24 a year so that doesn't work. $3/month is $36 a year...so that's $11 more than yearly...