Zero Tolerance for cheaters?

I dont understand why anyone gets a second chance, premium or not. It is clearly stated when signing up and everyone doing it knows it is cheating.
In the case of premium...so what. CC has their money, and they broke the rules. A gym or sports club where the members are cheating would do the same thing.
I propose that in ANY case, a verified cheater is banned for life. Make it CRYSTAL CLEAR during signup, and there is no reason for anyone to complain when they are kicked out.
Imagine the Olympics, Tour de France or World Cup where, when found to be cheating, they were still allowed to play and just slapped on the wrist.
In the case of premium...so what. CC has their money, and they broke the rules. A gym or sports club where the members are cheating would do the same thing.
I propose that in ANY case, a verified cheater is banned for life. Make it CRYSTAL CLEAR during signup, and there is no reason for anyone to complain when they are kicked out.
Imagine the Olympics, Tour de France or World Cup where, when found to be cheating, they were still allowed to play and just slapped on the wrist.