- CC should make a charitable donation! The fist step would be to select a charity - perhaps people could nominate charities they like or perhaps they could pick them from a pre-determined list. After that there should be a vote to determine the favourite... community, you know...
- On a specific day (eg April 1st) premium should be discounted - perhaps down to $15. That encourages people to buy premium on that day. Lack keeps a running total and donates the money to the nominated charity. Easy! Think of the publicity. Oh and that warm fuzzy feeling? Lack gets to feel it for once...
Rocket.